Marketing salaries
See junior, mid, and senior pay for common marketing roles in the US, UK, EU, Singapore, UAE, and remote.
United States: Junior · Mid · Senior
| Role | Junior | Mid | Senior |
|---|---|---|---|
| Growth Marketing Manager | $85k – $100k | $120k – $140k | $160k – $175k |
| Performance Marketing Manager | $85k – $100k | $120k – $140k | $160k – $175k |
| Brand Marketing Manager | $80k – $95k | $110k – $135k | $150k – $165k |
| SEO Specialist | $75k – $90k | $105k – $125k | $140k – $155k |
United Kingdom: Junior · Mid · Senior
| Role | Junior | Mid | Senior |
|---|---|---|---|
| Growth Marketing Manager | £50k – £55k | £65k – £75k | £85k – £90k |
| Performance Marketing Manager | £50k – £55k | £65k – £75k | £85k – £90k |
| Brand Marketing Manager | £45k – £50k | £60k – £70k | £80k – £85k |
| SEO Specialist | £40k – £45k | £55k – £65k | £75k – £80k |
Europe: Junior · Mid · Senior
| Role | Junior | Mid | Senior |
|---|---|---|---|
| Growth Marketing Manager | €40k – €45k | €55k – €60k | €70k – €75k |
| Performance Marketing Manager | €40k – €45k | €55k – €60k | €70k – €75k |
| Brand Marketing Manager | €40k – €45k | €55k – €60k | €70k – €75k |
| SEO Specialist | €35k – €40k | €50k – €55k | €65k – €70k |
Singapore: Junior · Mid · Senior
| Role | Junior | Mid | Senior |
|---|---|---|---|
| Growth Marketing Manager | S$65k – S$75k | S$85k – S$100k | S$110k – S$120k |
| Performance Marketing Manager | S$65k – S$75k | S$85k – S$100k | S$110k – S$120k |
| Brand Marketing Manager | S$60k – S$70k | S$80k – S$95k | S$105k – S$115k |
| SEO Specialist | S$60k – S$70k | S$75k – S$90k | S$95k – S$105k |
UAE: Junior · Mid · Senior
| Role | Junior | Mid | Senior |
|---|---|---|---|
| Growth Marketing Manager | 170k – 200k AED | 220k – 260k AED | 280k – 310k AED |
| Performance Marketing Manager | 170k – 200k AED | 220k – 260k AED | 280k – 310k AED |
| Brand Marketing Manager | 160k – 180k AED | 210k – 240k AED | 270k – 290k AED |
| SEO Specialist | 150k – 170k AED | 200k – 220k AED | 250k – 270k AED |
Remote (Global): Junior · Mid · Senior
| Role | Junior | Mid | Senior |
|---|---|---|---|
| Growth Marketing Manager | $75k – $90k | $100k – $120k | $130k – $145k |
| Performance Marketing Manager | $75k – $90k | $100k – $120k | $130k – $145k |
| Brand Marketing Manager | $70k – $80k | $95k – $110k | $125k – $135k |
| SEO Specialist | $65k – $75k | $90k – $105k | $120k – $130k |
About Marketing salaries
Marketing pay depends on channel results and revenue impact. Growth roles often pay more when results are clear and repeatable.
How to read these bands: "Junior" is the lower third of a region's base range, "Mid" is the middle band, and "Senior" is the upper band. Pay changes with company stage (startup vs. later stage), location, and how much pay is variable or equity. The tables show base pay only. Always compare total pay, not just base.
What influences pay
- Revenue attribution and CAC LTV
- Owned channels and scale
- Brand lift and community health
- Content output and SEO wins
In-demand skills
- Lifecycle and CRM
- Paid and organic channels
- SEO and content operations
- Analytics and experiments
- Positioning and messaging
Typical career ladder
- Junior: channel execution
- Mid: channel ownership and reporting
- Senior: multi channel strategy
Practical tips
Lead with data. Share acquisition, activation, and retention results with simple charts. Note budgets, tools, and how you improved unit economics. Ask how the team tracks CAC, LTV, and key channel targets.